Shopping can indeed lead to the feeling of happiness, but not infrequently also cause a sense of guilt because you tend to buy out that we don't need. This trend is fueled by the "machinations" of department stores or supermarkets to attract buyers. What are the strategies that they employ so that makes you spend more money when shopping?
1. The layout of the store.
The goods in the malls was deliberately designed so that customers seek further objects that are not included in the shopping list. Just look, usually at the entrance of the supermarket there is usually a small outlet that sells freshly baked bread. Who can stand resist freshly baked bread aroma, while your shopping cart is still empty? While the things that you really need, such as milk, are at the very back of the hall so that it forces you to down a hallway displaying other objects are seductive. One trick to avoid this is to focus on the various objects that exist in the shopping list. Walk directly to your destination quickly.
In addition, the mall is also designed so that customers buy expensive goods. The layout of the mall to make customers move down the mall from the right side to left, so the best items can be found on the right side of the mall. Objects with well-known and expensive brands are usually placed on a shelf with a height of eye level, while the cheaper goods are placed at the top that it is difficult to see.
2. Discounts.
A study showed that about 30 percent of people spend more than they need because tempted discount. In fact, the discount is a way that made the mall to sell various products that are less popular and not sold. In addition, the lure of bonus products are also often offered, for example, "Buy 1 get 2". As a result, will emerge feeling useless if it does not take advantage of opportunities to get free stuff. If you're frugal, ask yourself whether you really need these objects even if objects are rendered free of charge. If the answer is yes, then buy the object. But remember to adjust the shopping list the next time that you stay within budget.
3. Provide easy.
No doubt that a variety of vegetables that have been cut small, meat that had been cut and seasoned, or minced meat, your cooking process easier. But remember, that everything that can facilitate this you also have to pay more expensive. These pre-cut products could be worth two times more expensive than the version that is not cut food.
4. Sample of Products.
It seemed everyone will love the variety of product samples provided free of charge, especially if in the form of food. Sampling aims to promote the new food and provide a more expensive price. Although a variety of new products is not included in your shopping list, but as tempted by the good taste or the shape of interest, you are tempted to buy it. Just enjoy the free product offer, but think back to buy it at a later time because you do not need it at this time.
5. Music.
Almost every mall put some music to entertain customers, and it is this which makes you feel at home around longer and spend more money. A study reported that about 70 percent of the purchased items when shopping is not really planned to be purchased. You buy it because it was too long in the store while listening to music. Music will make you feel comfortable and will unwittingly make the shopping experience more enjoyable. A research carried out to consumers also learned that paint the walls and the type of music affect the customer's convenience. To avoid this, do not get carried away with music, or just play your own music through music player.
